Monthly Archives: November 2010

DaVinci & Kicking off 2011 The Best Possible Way

“Every now and then go away, have a little relaxation, for when you come back to your work your judgment will be surer. Go some distance away because then the work appears smaller and more of it can be taken in at a glance and a lack of harmony and proportion is more readily seen.”

– Leonardo da Vinci

Many business people take time out around now to think about the year ahead and get their priorities and objectives clear (and if you don’t do this, I strongly advise you to plan at least a day before Santa comes). Christmas and the New Year are natural times for people to reflect on the year that was, their life in general and that’s usually when the resolutions kick in.  Unfortunately for most, those ‘this year is different’ resolutions never get past January.

That was one of the reasons for creating my annual 1 day workshop ‘Blueprint’. Structured time out for people to get clear on their priorities in a positive environment with other like minded people, and kick start the year in the best possible way.

It’s focused on your entire life, business and personal to bring more of that harmony Mr. daVinci speaks of. I usually run only one day in January but the planned workshop on the 7th January is almost full, from last year’s attendees. (Only 3 spaces left.)

So, I’ve decided to run a second workshop on the 14th January if there’s enough interest.

The full details are below in a letter. If it’s of interest to you please let me know as soon as possible as it will be first come first served.


Have a great week,


Blueprint Letter:

29th November 2010


Take One Day Out in January

To Plan The Rest Of Your Year

‘Blueprint 2011’

Hi there,

I hope this letter finds you in good health and focused on new opportunities in your business.  I wanted to let you know that the successful ‘Blueprint’ day I ran in January of this year will be held again on Friday 7h January 2011 and Friday 14th January.

The feedback from those who attended that day was fantastic and overall, attendees found it a really useful way to take some time out to get focused on their priorities in business and in their lives.  With so much going on in the world, in terms of commitments and responsibilities it’s not often we take time out for ourselves – yet this is usually the time that makes the difference.  And January is a great time to think and plan ahead.

Every successful person knows the value of planning and prioritisation, but despite this, not everyone takes the time to do it – or knows the most effective way of doing it.  More clarity leads to more focus, which leads to better results.  What difference do you think it would make to your business and life if you were even 10% clearer on where you’re going and why?  What about 20% clearer?  Even 100% clearer?

Essential To Be Clear On Your Priorities

Wouldn’t you agree that it’s probably more vital than ever to be clear on what you’re priorities are?  I invite you to join me for a 1-day event that will make a big difference to your year – in both your business and personal life.  At this time of the year most people set resolutions or goals for the year ahead.  Unfortunately, most never achieve these goals or find themselves setting ‘smaller goals’ to be sure of getting them.  Yet they never really ‘stretch’ themselves.

At the ‘BluePrint 2011’ workshop you will learn why this happens, and more importantly how to avoid it.  This will be a unique workshop, where I will use the best of my experience and training to deliver value that will be worth far more than the cost of the day.

The day will be run in a workshop format with similar minded people, which means that you will also get the chance to bounce your ideas off experienced business people from different industries and also have a chance to hear ‘Uncommon Solutions’ to some of your immediate business problems. The format of the workshop will be a mix of learning, information sharing and also ‘time out’.

In a nutshell, you will leave this 1-day event with:

  • More clarity on your long term future
  • Your top priorities for this year clearly identified
  • A practical tool for planning your time every week and month
  • A written action plan
  • Simple strategies to help grow your business/improve your job
  • Information on how to keep yourself motivated for the year ahead

Apart from getting the above, by taking this time out you will also:

  • Share a day with like-minded people
  • Network with people who are well connected and willing to help
  • Get a chance to learn from others’ experience
  • Get the opportunity to bounce ideas off experienced business people from all walks of life
  • Get creative ideas about how to ‘jump’ your business and life forward

If you’d like to attend, please let me know by email reply as soon as you can.   The dates for this workshop are Friday 7th January 2011 (only 3 spaces left) and Friday 14th January, from 8.30am to 4.30pm. The venue is the Glenview Hotel, Co. Wicklow.

Places are limited and will be allocated on a ‘first-come, first served’ basis.

I know everyone is busy.  But the question is are we busy doing ‘the right things?’  This 1- day workshop will help to get your focus you onto what’s most important.  Right now, the most important thing to do is to let me know that you’d like to come along.  Once you’ve registered, I’ll be in contact.  I highly recommend to take the time out and join me for what will be a day of focus, energy and renewed enthusiasm.

The fee for the day is €195 including lunch.  If you’d like to bring your partner (business or life), they can come for only €97.

As Albert Einstein said, “If you always do what you’ve always done, you’ll always get what you’ve always got!” Make 2011 a year of positive change for you, when you look to do things differently.

Hopefully you can make it!

Best Regards,


Ps – If you’d like to go or hold a spot for you please send me an email immediately.

Shane Cradock

Mobile: +353-86-2330618



Happiness & The New York Times

Here’s your shot of weekly inspiration:

“I find it kind of weird now to look down a crowded street and realize that half the people aren’t really there”

– Dr.  Daniel Gilbert
Those of you who know me the longest will know that one of my favourite interests is genuine concentration, or lack of it in business and life. It’s been shown repeatedly that those who have the ability to focus on one thing at any given moment will perform at a higher ability and experience a higher level of peace of mind and happiness.
A recent article on current research in this area was published last week in the New York Times and if you’re in any way interested in more peace of mind, happiness or business performance (who isn’t? 🙂  ) then I suggest you read the full article at this link:

NY Times Article

After you’ve read it, consider this question:
‘What’s the one thing I could do differently, starting today?’
Plenty of food for thought…
Have a great week,
Best Regards,
ps – Thanks to Niall Wogan of Wogan Interiors for sending on the article.

Short & Sweet Movie Inspiration

Here’s your shot of weekly inspiration:

“There is a difference between knowing the path, and walking the path.”

– Morpheus in “The Matrix”

The Matrix is one of my favourite movies.  I love the story, the hidden messages and the effects (still!).

In it, the hero Neo is found by the leader Morpheus and shown what the matrix really is.   The quote above, was said to Neo when Morpheus was helping him to release his hidden potential and powers.



In much the same way, I think the quote has a strong message for the average person. We might know what to do, but that doesn’t mean we’ll do it.


For example:

– I know exercise is important but I’ll start next week (& the week after and so on…)

– I know should plan my time, I know how to do it but I’ll do it next week…

– I know we should create a written marketing plan and execute it consistently but it’s too busy this week, month etc.

– I know the best diet for me but I don’t feel like doing it right now

– I know…. yeah yeah, I know all that Shane!


I don’t know about you but often I find that we can offer advice to others that we know we should be doing ourselves!



Is there one thing I know I could do, that would make a positive difference this week? Whatever it is, what can I do this week to actually do it? So that I don’t just know it, I’m walking it…


Have a great week,



CEO’s Insightful Comment

Here’s your shot of weekly inspiration:

“When you are working, work. When you’re at home, be at home. When you’re with your family be with your family. Give everything 100% “.

– John Boyle, CEO and founder of

I was lucky enough to get to spend some time with John Boyle last week.

(Yes, this is me name dropping….)

He said the above during our conversation and I thought it was worth writing about here.   John has managed to grow a business he started from a little acorn to one that now generates hundreds of millions in sales every year.   So I guess, he’s earned the right to command some respect in business.

But what’s interesting about John is that he really values all aspects of his life. He goes to the gym every day, does daily relaxation/meditation, watches what he eats and gives the impression of someone who really appreciates what he has – on all levels.

I think the above quote gives an insight into his success. It’s said that a genius is someone who has cultivated the art of high attention on a given subject.  John’s quote suggests that he really focuses his attention. I believe the average person is never fully where they are. They may be sitting at their desk and computer but their mind is somewhere else – On their relationships, gossip, what they’ll have for lunch. Think about it yourself.  When you’re with someone, how often are you ‘really’ there?  Where you drop all of your thoughts and opinions and just listen to them.

I also believe that how most use the miracle of technology ‘hurts’ that capacity for attention.  Constantly looking at emails, checking voice messages are very distracting for our minds and have to hurt our productivity, creativity and peace of mind.

If you’re up for it, try this today.

Whatever you’re doing, moment to moment, ask yourself regularly… “Am I 100% focused on what I’m meant to be doing now?”

You’ll probably find the results interesting.

Food for thought,

Have a great week,


This One Thing Can Transform Your Business & Life

Here’s your shot of weekly inspiration:

“Thinking is the hardest work there is, which is probably the reason why so few engage in it.

– Henry Ford

Now to the above quote, some people might say ‘What do you mean?  I’m thinking all of the time.  In fact, my problem is that I can’t stop thinking!’

But for most, thinking means having similar thoughts on a loop and even though it’s a different day, it’s pretty much the same thoughts.

Research seems to back this up as neuro-scientists have shown that we’re at least 95% unconscious in our day to day living. REAL thinking requires you to stop, step back and ask yourself questions.  Great questions will get great answers – if you’re prepared to be brutally honest with yourself.

So, in this context, what’s the 1 thing you can do to transform your business & life?

A: Take 1 hour out on a Friday afternoon to ‘really think’.

To me, this is what that means:

– An immoveable meeting with myself every Friday afternoon

– Phone and email off during this time

– First, review the week that was to see how it went, log the lessons learned and see if your priorities have changed.

– Second, clarify all of my priorities for the week ahead (ideally based on my annual, quarterly and monthly goals)

– Third, ask questions of myself to get insights.  For example:

– What skill do I need to work on?

– Who do I need to speak to this week?

– What is my number 1 priority this week?

– What can I delegate this week?

– What is the one thing I could do this week that would have the biggest impact on my business or life?

– Fourth, based on the above, block off time in my diary/calendar for my priority areas.

Dan Sullivan, founder of The Strategic Coach, says that 1 hour of strategic thinking time will save you 10 hours of reactive time.

Try it out and see if it works for you.  If it’s even partly true, you will end up with a great return for your time.

Food for thought,

Have a great week,